I wish I'd done that - artist 4

- Artist: Mind Candy
- Project: Moshi Monsters
 - Client: Made By themselves, but would say the target audience was for kids aged 8-12.
- Genre: Digital artwork, black colours, character designing



- Would you love to work with this client?
Seeing as this entry doesn't have a specific client because the game/characters were created by the company, I would say that the closest example of a client I can think of is the audience its targeting which would be for children, the age bracket of 8-12. Which is where I think my work would be accepted and is mroe suitable for.

- Are you inspired by the ideas and concepts in the work?
I am inspired by the idea of Moshi Monsters, and how its become a huge world wide phenomenon with around 60 million odd users. After listening to an interview of the head of mind candy, the company was going down, and Moshi Monsters was the last idea that they had to save the company and now this simple, last ditch idea, saved the company, expanded Mind Candy to become a bigger game design studio, and of course create an iconic game/genre.

thats what I'm interested in, even being part of something like this would be great, just designing one of the many characters in that game would be rewarding in itself and something great to add to your portfolio.

- Have you got a special interest in this genre?
Yes, as a lot of my work is done via photoshop and I quite enjoy character designing and creating weird creatures.
- Do you want your work to be received by a similar audience?
Yes, as its the area of illustration I'm aiming as my target audience.
- Are you seduced by the style/aesthetics of the work?
The style and colours used to create these characters are very eye catching and pleasing to the eye, the cutesy technique used in these characters work very well with the colour options that have been used, the colours are bright and bubbly something that the creatures are expressing very well, so theres a clear connection in those parts.

- Is the work well and truly within or outside your comfort zone?
The work is well within my comfort zone, the style of the drawings that have been used for the characters, are very simple, whacky, cutesy and colourful, exactly what kids want and love in a cartoon series or an online game.

- Is the work surprising or unusual in any way?
Not really no, the styles and techniques used in creating the characters are simple and very similar imagery that is commonly used now.